The McRib is Back! (Thank low Pork Prices)

McDonald’s announced the McRib is BACK! One of my favorite examples of a company’s option to “delay” a project is the McRib. The McRib isn’t launched randomly: It’s after McDonald’s could get Pork cheap!

Here is a chart of Pork (Swine) prices over the last few months.

When the economy crashed in March, swine prices went with it, going from $70 to $50. The price stayed there for months – allowing McDonald’s to buy pork cheap.

Given prices have now increased, I suspect this will be for a “limited time” – i.e. until McDonald’s runs out of cheap swine.

You can read about other instances of this here.